PACKAGE DESIGN
Creative Direction / Art Direction / Package Design
PACKAGE DESIGN
In 2014 Ballistic launched their new retail packaging. The goal with the packaging redesign was simple, cost savings. Cost savings came in an abundance of aspects. 1. Reduce waste. 2. Reduce factory error during assembly. 3. Allow more pieces to fit on a pallet.
segmentation
After in-depth market research, we narrowed down the case accessories market into three segments. 1. Minimalist consumer 2. Rugged consumer 3. Fashion consumer. Due to the low percentage of fashion consumers we grouped them into the minimalist target market.
We broke down the Ballistic series lineup into two segments. One for minimalist and fashion consumers which were overall slimmer designs, and one for rugged consumers, which included more robust cases and cases with holsters.
